Chief marketing officers (CMOs) and senior marketing executives are proudly invited by Modern Healthcare to its annual Strategic Marketing Conference and IMPACT awards ceremony presented in collaboration with Advertising Age. The outstanding healthcare marketing campaigns impacting the healthcare industry through addressing the ever-changing constraints and reverting the way people receive, digest and retain information have been filtered out by Modern Healthcare.
Chief marketing officers in healthcare arena are very important to the industry. They play a significant role in the wide transition to value-based care, population health, how consumers engage, and data-based decision making.
This strategic marketing conference will have a direct impact on all the marketing professionals in the healthcare industry. Marketers will have an opportunity to understand what’s happening with trends like patient experience, customer relationship management, and location-based advertising. Also, things like brand strengths, how to employ modern data-driven techniques system-wide, and forging connections with consumers will be discussed.
It is clear that savvy healthcare marketers have already proven beyond any reasonable doubt how valuable they are. This event, therefore, is to help you as a marketing professional in the healthcare industry up your game and be more effective on how you execute your duties.
The event will take place on Tuesday, November 7, 2017, at the Kimpton Gray 122 W Monroe Street Chicago. Keynote speakers will be Andrew Swinand, CEO, Leo Burnett and Nick Ragone, Senior VP as well as Chief Marketing & Communication Officer, Ascension.
The panel will consist of healthcare marketing experts, branding officers, public relations specialists and communication officers. Together they will tackle each and every existing issue in the healthcare industry. Communication officers will help health professional marketers with their news techniques and how to effectively integrate them into successful marketing campaigns.
What motivates young healthcare consumers, what worked before and what the future of healthcare marketing industry will look like are among the key issues to be looked into during the conference. As a healthcare marketing professional, you will be well equipped with ideas on how to help organizations and other healthcare institutions successfully attract consumers and build loyalty.